whitewallstudios

WhiteWall Studios and Events: The Real Company Run Entirely By AI

That makes it the opposite of a cherry-picked testimonial. It's the business we experiment on first, at full production stakes, before a pattern ever reaches a client.

WhiteWall Studios booking site home page — The customer-facing booking site, live at whitewallstudios.co.

“Absolutely flawless. Let's run it.”
Drew Shahoud, Owner, WhiteWall Studios, and Entrpy co-founder

The problem

WhiteWall Studios rents natural-light studio space and event venues across two Greenville locations. Selling that well takes more than a scheduler embed: pay-then-book with real payment flows, waivers, add-ons, coupons, galleries that do the space justice, and a website that changes as fast as the owner thinks of improvements.

Worth saying plainly, since it is disclosed in full above: WhiteWall is run by Entrpy's own co-founder. That is exactly why it is our proving ground, run at full production stakes, not a demo.

What we built

The customer-facing site at whitewallstudios.co runs a five-step booking flow, from timing and schedule to details, waiver, add-ons, and checkout, with pricing computed server-side, orchestrating the scheduling and payment systems the studio already used rather than replacing them.

Behind it sits an ops dashboard that pulls bookings, payments, and accounting into one place: revenue and occupancy reporting, funnel views, and automated email campaigns that recover quiet weekends.

The operating layer

The booking site is the front door. Behind it runs the business. The ops dashboard pulls bookings, payments, and accounting into one live view: revenue and occupancy by location, funnel and lead-source reporting, customer lifetime value, and booking velocity.

The owner runs his own marketing from tooling we built. A weekend-recovery campaign engine spots soft weekend slots, drafts the email and the text, and waits for one tap to approve. Every send is tracked end to end, from delivered to opened to booked, with the dollars recovered counted against each campaign.

Turnover is handled without anyone remembering to. Every studio booking automatically schedules the cleaning crew for the gap, so a paid booking and a clean room are the same event, not two things a person has to connect.

The delivery loop

The distinctive part is how changes ship. The owner sends requests to a single email thread in plain English. An autonomous agent reads the thread, triages each request, writes the code, opens a pull request, verifies the change on a staging site, deploys it, and replies, escalating to a human only for decisions about money, architecture, or legal exposure.

Over thirty-eight revision rounds have shipped through that loop: gallery overhauls, new products, pricing changes, a multi-day event builder. The owner's job is to describe what he wants and say go.

“Absolutely incredible work. I'm on standby.”
Drew Shahoud, Owner, WhiteWall Studios

What we deliver

One engagement, the whole operation.

Two-location booking platform

Pay-then-book with real payment flows, waivers, add-ons, coupons, and galleries. Pricing computed server-side across both studios, one flow for the customer.

Ops dashboard

Revenue, occupancy, funnel, and per-location reporting in one live view, built on the systems the studio already ran.

Owner-run email campaigns

The owner launches his own weekend-recovery campaigns from a purpose-built engine, with a full delivered-to-booked funnel and dollars-recovered tracking on every send.

Automatic cleaner scheduling

Every booking schedules the cleaning crew for turnover on its own. No one has to connect a paid booking to a clean room.

Analytics lenses

Occupancy, customer lifetime value, lead source, booking velocity, add-on performance, and more, each a purpose-built view rather than a generic report.

Autonomous delivery loop

Site changes ship from a single email thread. An agent reads, codes, verifies on staging, deploys, and replies, escalating only on money, architecture, or legal calls.

The natural-light simulator

WhiteWall sells natural light, so we built a tool that shows it.

Pick a month and a time of day and the studio’s real windows light up the way the sun actually falls that day, from winter’s low glare across the floor to a summer golden hour. This is the real tool, running right here on the page.

Watson: ask the booking data anything

On top of the dashboard sits Watson, a natural-language analyst wired read-only to the studio's own bookings, revenue, and clients. Ask a plain-language question and it does the query, the math, and the explanation.

Watson, a natural-language analyst answering questions about WhiteWall's booking data — Which weekends underperformed, and why. Watson answers from the numbers, then drills into the cause.

Watson runs on the studio's live data behind sign-in; the exchange shown here is illustrative.

The surfaces we built

One customer-facing booking site and one internal operating dashboard, both ours end to end.

WhiteWall booking flow, step one: what are you booking — The public booking flow: pick what you are booking, then timing, details, waiver, add-ons, and pay.

WhiteWall ops dashboard: weekend-recovery email campaign engine — The campaign engine the owner runs himself: soft weekends surfaced, one tap to approve, every send tracked to booked.

WhiteWall ops dashboard: occupancy analytics lens — One of a dozen analytics lenses: studio occupancy by month, per location, against the bookable window.

Dashboard views below run on representative sample data, labeled as such in-app; the live dashboard sits behind sign-in.

The floor, drawn to scale

Another customer-facing tool: a true-to-scale floor plan of each studio, with the full footprint, the day-to-day setup, and event mockups showing how many tables and chairs fit and how much room is left to dance.

WhiteWall floor plans and measurements page, drawn true to scale — The Flagship studio, 40 by 50 feet, every dimension a customer needs before they book.

Same bottleneck in your business?

Tell us where the work piles up. We’ll tell you what we’d build.

hello@entrpy.co